Selling on Walmart vs Amazon: How not to make a wrong decision

When starting, in the mix of planning and strategizing, a very common question that surfaces for newbies is “Should I sell on Walmart or Amazon?” Needless to say, the question is very important, holding the fate of sellers’ success. The answer is complex. 

Selling in Walmart vs Amazon

Both of these marketplaces are big market players, holding large stakes in the world’s ecommerce industry. They have their own unique features and fanatic followings that combine to assure sellers of big business. Which one is better for the new vendors? Sadly, there’s no one answer for that. 

Sell on Both 

Keeping in view cost-analysis, the more platforms you’re on the higher will be you sales. And when it comes to two of the biggest selling platforms, being on both them is the best idea. So instead of selecting one, go with both. If possible, to make selling even more convenient and efficient, sign up to multi-channel e-commerce solutions like ChannelSale. With their seamless integration right from Amazon-Walmart to Shopify eBay, they make online selling more convenient and stress-free.

However, there might be a range of reasons why you can’t sell on both the platforms—lack of time and resources being the foremost ones. In that case, here are few things to factor when deciding whether to go with Walmart or Amazon:

1. Who are your target audience- Knowing about your audience will help you know what they like and where do they like shop. This will significantly simplify the entire process of choosing between the two names.
   
   
2. What products you’re offering- Some products are more apt for Amazon, others are right for Walmart. So factor what type of products you’re selling and see which platform is ideal for that.
   
   
3. Where are your competitors- If your competitors are smart, they are likely selling on marketplaces that are more profitable. So know where your smart rivals are and head there.

These 3 factors will seamlessly help you identify the most ideal platform for your products and goals. Think thoroughly, be smart and always have a bigger picture in mind.