Thursday 30 June 2016

eBay Listing Services V/s Manual Approach

If you love your eBay endeavor, especially store owners with midsized to large ventures, you will benefit amply by staying away from manual approach to listing. Let’s just say that the times when you took the entire burden on your shoulders is long gone and it is best when things are automated. If you are a hobby seller with a couple of products at your disposal, manual listing may be your thing. But in cases when you have tens of products and truck loads of inventory to manage, opting for the best eBay listing services should be the only best decision you can possibly make.

With Cassini rolled out at its best, even the best manual approach may fall short in gaining proper visibility for your products. For those who may have been thinking that Optimization is the key, it is time to check facts mainly because this new search engine craves ‘compatible’ optimization than just about any odd attempt made in this direction. Basically, if your listing is not optimized to suit Cassini, it is as good as any other listing that is not optimized at all. Choosing eBay listing softwares that are equipped to handle the new requirements in the platform is thus, a must.
Most listing softwares these days are designed with some form of keyword finders that assist in the process of optimization. These softwares are usually used in integrated listing services like Shopify GoogleShopping, Magento eBay, Bigcommerce Amazon etc. However, most successful eBay sellers who drive traffic worth thousands of buyers towards their store everyday insist on using individual keyword optimization softwares for the best benefit. Manual attempts at locating the right keywords to please Cassini can take days to accomplish with minimal success. 

At this juncture of eBay ecommerce, using listing softwares always wins in comparison with manual listing.

Wednesday 29 June 2016

Challenges That All Feed Optimization Solutions Must Meet

Optimization of product feed is the big word going around in the world of e commerce over the past couple of years. More and more sellers are waking up to the fact that mere listing with simple details to introduce products is not enough. These are the times when sellers need to make an impactful hit with the search engines of the marketplaces and comparison shopping platforms where they are present so as to beat competition with flair.

Basically, product feed optimization can be carried manually as well as with the right set of tools and softwares designed specifically for the process. It mainly involves improving the titles and images of the feed so as to make them more locatable by the search engines as and when buyers run search for the same.  Manual optimization is usually flawed because it is practically impossible for an average seller to determine the best ways to please the search engines. At the same time, hours can be spent in the process every single day to have the entire product list optimized and uploaded.
The burden thus comes down to the optimization softwares to meet the challenges that human efforts can never live up to. At present, sellers expect their chosen softwares to handle critical functions like improving product titles with perfect keyword match, ability to handle bulk optimization, initiating marketplace friendly optimization and distribute custom feeds to chosen platforms, easy installation and usage, excellent pricing repricing analysis and management and assure offering comprehensive increase in product visibility and productivity.

Almost all users of multichannel retail softwares are seen to indulge in some of the best quality feed optimization solutions that are available in the market today. These solutions may cost a little, but they are usually worth every penny spent on the same. 

Monday 27 June 2016

eBay Arbitrage Sellers Need To Watch Amazon Listing Very Closely – Here’s Why

Arbitrage selling is growing in popularity among many motivated eBay sellers for all the right reasons. All questions surrounding how moral such means of selling could get usually gets suppressed with the fact that it can actually fetch about 100% profits if not more in certain product categories. So, what exactly is arbitrage selling? Here, the sellers list certain products that are available both in eBay and Amazon with the eBay prices higher than that of Amazon. When a buyer in eBay purchases the product, the eBay seller orders the same product from Amazon and has it delivered / drop shipped to the buyers while bagging the cost difference.

Happy as the train of events may sound, not being in tune with Amazon prices can lead to losses than otherwise. Amazon is known for changing prices of its listed products by the hour. So, it is imperative to keep a watch on the arbitrage products and check that the price tags in Amazon have not exceeded the list price of the same in eBay. Many Amazon sellers who use high quality Amazon listing softwares can have their prices adjusted to competitive levels by the minute. This is something that eBay sellers need to be in tune with at all times so as to make arbitrage selling profitable in every way possible.    
As has been pointed out by the Kings of arbitrage selling, this is one of those unique ideas in e commerce that requires end to end automation mostly with respect to 3 basics which are…
-          listing products in eBay in tune with that of Amazon which is a process which could be a little more difficult than importing listing from shopping carts like Shopify to Amazon etc;
-          repricing the products instantly with changes introduced in Amazon prices
-          And lastly, to keep track of information from Amazon to eBay once the product is shipped.

With these pillars in place, arbitrage selling can be a smooth affair till more sophisticated automation softwares are introduced.   

Wednesday 15 June 2016

Why Turbo Lister Is Not The Best eBay Listing Software Ever

No seller in eBay can deny that listing is one of the basic operation processes that can make or break their ventures at the very onset. So, the quest to locate quality softwares begins the day a seller decides to plant foot in this top e commerce marketplace. When you run a Google search on the best eBay listing software, the name of Turbo Lister is assured to appear on the first 5 of the first page. Most sellers, especially the newer ones are usually seen to get instantly charmed by the same and get ahead with their installation procedure. Using the Turbo Lister for weeks after week though, reveals the fact that it may not exactly be the ‘best’ eBay listing solution available in the market.

The pros of Turbo Lister are way too many to deny. Firstly, the fact that it is free works really well with newbies who don’t have too much to spare of automation tools. Secondly, the format of this software is such that it is best suited for small to midsized businesses. Thirdly, offline access including bulk data management and upload makes it practically irresistible. The system requirements for installing Turbo Lister are also way too basic making it accessible to just about anyone. Topped with the fact that it comes with eBay assurance, there is very little that sellers feel they need to be wary of.However, waking up to the flipside, like all listing and feed management softwares, Turbo Lister has its share of drawbacks. These drawbacks may be very little compared to many other solutions available in the market, but can turn the lives of the sellers upside down when encountered. To begin with, Turbo Lister is known for losing data considering the fact that it is hardware based softwares and not cloud based. So, unless you have your data backed up regularly, you could be in for rude shocks time and again. Secondly, this listing software can be very fussy while operating. Interference of multiple functions can cause this solution to collapse or crash leading to data loss and hours of re work.