Become A Successful Walmart Marketplace Seller In 3 Simple Steps

Walmart.com is an all inclusive marketplace that has currently developed profitable places for all types of sellers. However, to guess that all types of sellers can actually succeed in this platform to an extent that they may have expected, would be wrong. It takes a whole lot of strategizing and planning from the first day on, only to be in the tracks of growth and profits.

So, when it comes to answering how to become a Walmart marketplace retailer, here are 3 simple steps that need thorough consideration at the earliest…

List items that buyers look for in Walmart – Walmart is a very different platform than Amazon or eBay. Here, the crowd usually comes in to avail everyday basics at the lowest prices. Therefore, if you deal with high end brands and associated products, Walmart.com may not be a very fertile platform for you. On the other hand, if you are a seller of good quality kitchen mops at the lowest prices, the world could be at your feet. 

Set up and integrate with the assistance of professionals – Competition levels in Walmart is growing by the day and cannot be taken for granted any more. Using professional assistance for set up and integration can help with quicker launch and error free selling which is a treat that no Walmart enthusiast should resist. Ecommerce solution developers offering high quality integration services for marketplace and shopping carts like MagentoeBay integration etc can be approached for the purpose. 

Always respect lowest price assurance of this platform to feature in high ranking – Walmart.com assures the lowest prices in all products to all buyers. It is thus imperative for sellers to respect and maintain the lowest price assurance in their Walmart listing. Walmart further expects that all multichannel sellers pay special attention to not allowing their prices for the same product to decrease in other platforms in comparison with Walmart. This is one of the best ways to stay in the good books of this platform. 

5 unexpected problems new online sellers face—and their simple solutions

With big dreams, grand ideas and peaking enthusiasm do many people venture the online retail industry. However, expectations built on exaggerating numbers and all the hype, their journey starts taking unexpected turns in just few weeks. And needless to say, since new in the market, they find themselves lost and clueless, with less motivation to continue.

To help you bring your castle hanging loose to the ground, here are 5 unexpected problems of new online sellers that you should expect in your coming days (yes, we give you the solutions too)- 

1.       Underselling- This is the most common and obvious problem. You expect to have customers flock to your store but that doesn’t happen. And your large inventory stays just like that with limited sales on selected days. Simple solution is, whether you’re selling on Walmart marketplace or on eBay, optimize your store according to the guidelines of that platform and spend more time in marketing. 
2.       Overselling- This inventory management related problem is real and can be a give a major headache to the retailers. Selling on multiple platforms, that calls in for loads of manual work, almost always leads to overselling- selling more than what’s available. Avoid this easily by using e-commerce solution that offers multi-channel real-time inventory management.  
3.       Spending too much time on less-important tasks- Whether you sell on eBay, Amazon, Walmart or any marketplace, there’s a lot to manage at the technical end—tasks that, at times, are rather less-important than say marketing and customer acquisition; be it manually listing products on individual platforms or updating titles and descriptions. Again, simple solution is rely on e-commerce solution that allows to manage everything under single roof. 
4.       Battling competitors- On any marketplace, unless you’re offering something eccentric, competition is fierce. And many new retail players undermine this. You don’t do that! Research on market competition; don’t worry but learn from your successful competitors. Also, have a micro approach; don’t target every consumer base, focus on one or two for better conversion. 
5.       Complaining customers- Even when you’re selling the best products, you are bound to face few angry customers, on review section, social media platforms and through emails, who are never seemed to be satisfied. Don’t reply them in the same tone. Address their issues with politeness and modesty. And if things go out of control, end the deal with a sincere apology. 

These are 5 unexpected problems new online retailers often face. So if you sell on eBay, Amazon, Walmart or any other marketplace, expect these difficulties before they block your path ahead.  

9 non-regular tips for online sellers to make desired sales

Starting your online store, selling to millions of potential customers and making riches—the idea is as lucrative as it gets that has pulled millions towards it. However, we aren’t living in a lala land and things are easier said (and thought) than done.

Making sales on marketplaces is difficult. You’re no less than a small fish in an ocean. And to come out victorious, with higher traffic and sales, you need to do something different than others; something smart.

So here are 9 not-so-regular ways for online sellers to break away the boundaries of low revenue and stride towards a desired profit-

1.       Don’t sell on every marketplace- Trying to be everywhere is never a good idea. So avoid being on every marketplace. Pick one that suits your products and business needs. However, of course, being on few top ones like Marketplace Walmart, Amazon and eBay is often important.  

2.       Have a focused approach- Regardless what you’re selling, don’t focus on and target everyone. Segregate the consumers into different groups and target the selected ones who are more likely to buy from you at the desired price range.

3.       Be extra careful of the delivery- Shipping is one important factor of customers’ satisfaction. So be careful here. Free delivery always converts well. You can also opt for e-commerce platforms taking care of your shipping; like with Amazon, you can go with its Fulfillment by Amazon (FBA) option.

4.       Engage with target audience on Social media- If you directly communicate with your target audience, you would automatically sell better than the ones who don’t. So use Facebook, Twitter and other social platforms effectively to connect with the potential customers personally.

5.       Take care of SEO- Always have an open eye to Search Engine Optimization when listing your products. Do keywords research and be careful when writing titles and product descriptions. Also have a good content strategy.

6.       Spend on marketing- If you want to do better than your successful competitors, you need to spend on marketing. So reach your target audience via paid adverts. Platforms like Facebook and Twitter has made advertising relatively easier, cheaper and highly converting with micro-targeting approach.  

7.       Bank on this festive season- End and beginning of the year are always a great time for the online sellers. So bank on this festive season. Analyze well the market trend, customers’ needs and most importantly their budget.

8.       Push to get reviews- Getting good reviews has become more important today than ever, with buyers prioritizing others’ experience more. So don’t just sit tight and hope. Push your customers to review your products; reply to their queries and thank them for good words.

9.       Make use of Multi-channel e-commerce software- For online sellers, there’s a lot to take care of and a lot to handle manually. This has made using multi-channel e-commerce software solution very important for them. The software integrates Amazon seller and other marketplaces, webstores and comparing shopping engines together, helping sellers manage all backend tasks on a single platform quickly and conveniently.

These are 9 simple, definite and non-cliché tips to help online sellers give a boost to theirsales for a desired profit.