It is alright to be optimistic about Walmart online marketplace because there are scores of reasons that back a glorious future in the same. However sellers in the process of commencing their endeavors in this platform should be aware of certain limiting factors that can create turbulence in otherwise smooth waters to damaging extents, 3 of which can be mentioned as follows…
Entry – Selling on Walmart marketplace is a treat that is reserved only for the best of the lot. If you are not a top performer in eBay, Amazon etc with glorious track record in terms of traffic attraction, revenue generation and other crucial parameters as such, there is ample possibility that your application will never be entertained by Walmart.com.
Besides this, it is a fact well known to sellers by now that Walmart takes a considerably long time to process applications and approve the same. The process of approval may take around 4 to 5 weeks in certain cases. Till then, sellers are only needed to wait and watch.
Price battles – Price battles can get very serious while selling in Walmart.com especially for entities that also sell in other top marketplaces like Amazon and eBay. Walmart assures lowest prices to buyers and expects multichannel entities to respect this policy to the last word. Therefore, sellers will have to work out their profit margins and cost compatibility with other marketplaces of presence very carefully so that they don’t end up getting warned or suspended from both / all marketplaces of presence.
Initiating end to end integration like Walmart Shopify eBay Integration etc. can be a worthy solution to this issue.
Maintaining standards – You cannot compromise on core operational processes with substandard apparatus and this is amply relevant as far as order completion is concerned. At all times, your integration efforts, tools and softwares as well as reporting and tracking system are needed to be in the best of health. This can often get expensive for sellers but worth the effort.
Entry – Selling on Walmart marketplace is a treat that is reserved only for the best of the lot. If you are not a top performer in eBay, Amazon etc with glorious track record in terms of traffic attraction, revenue generation and other crucial parameters as such, there is ample possibility that your application will never be entertained by Walmart.com.
Besides this, it is a fact well known to sellers by now that Walmart takes a considerably long time to process applications and approve the same. The process of approval may take around 4 to 5 weeks in certain cases. Till then, sellers are only needed to wait and watch.
Price battles – Price battles can get very serious while selling in Walmart.com especially for entities that also sell in other top marketplaces like Amazon and eBay. Walmart assures lowest prices to buyers and expects multichannel entities to respect this policy to the last word. Therefore, sellers will have to work out their profit margins and cost compatibility with other marketplaces of presence very carefully so that they don’t end up getting warned or suspended from both / all marketplaces of presence.
Initiating end to end integration like Walmart Shopify eBay Integration etc. can be a worthy solution to this issue.
Maintaining standards – You cannot compromise on core operational processes with substandard apparatus and this is amply relevant as far as order completion is concerned. At all times, your integration efforts, tools and softwares as well as reporting and tracking system are needed to be in the best of health. This can often get expensive for sellers but worth the effort.
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