Why your eBay store sales dropped? 7 Possible reasons

Ups and downs are the normal cycle of every business. However, if yours’ is going down continuously, you better get serious and make some immediate changes to your strategy.

Launching an online store isn’t difficult today. Cutting a decent profit margin amid the high market competition and more demanding customers is a task that many new online vendors are failing in.

Are you an eBay seller?

If you’re experiencing a sudden drop in your eBay selling and the revenue, there might be plenty of reasons behind that. First, don’t panic! Second, identify the factor behind the unexpected fall. And third, get to working to solve the problem.

Here are 7 possible reasons behind the sudden dip in your eBay sales-

1.       You’ve spread out your attention to different marketplaces

Ebay selling isn’t easy—not at least for the new vendors. There’s a lot to think about and a lot to take care of. You need to invest sufficient amount of your time to do well. If you’ve recently started selling on other marketplaces and storefronts, chances are your eBay store isn’t getting as much of your time and attention to maintain a persistent sales rate.

Don’t stop selling on other stores altogether. Start using multi-channel e-commerce software solution. It helps you handle all the digital activities of marketplaces, webstores and comparison search engines under single roof, right from real time inventory management and order fulfillment to feed optimization and products setup.  

2.       You’re not marketing

Marketing outside eBay is one of the biggest secrets of top and successful eBay sellers—something that many new online vendors fail to understand. Marketing is a key that attract new customers, address their needs and drive sales. And it’s not a one-time thing. If you’re not marketing your eBay products on other social media platforms, no wonder you aren’t making the desired return.

Today, Facebook has emerged to be a perfect platform for the online vendors. You can easily integrate your eBay store with your Facebook fan page and not only make more sales but also communicate to the audience in two-way form to build store loyalty.

3.       eBay (or Google) changed its algorithm

One of most common reasons behind an abrupt drip in your eBay store sales is that the marketplace has dynamically changed its algorithm. While eBay continuously updates its metrics, its cascading effect is bigger if the change ‘behind the curtain’ is big. Same applies if you get most of your traffic on landing page from search engines. Maybe Google has updated its algorithm?!

There’s less you can do here. Just follow the latest developments. Listen to the guidelines of eBay and make changes accordingly. And most importantly, don’t try to trick the system. Use a good eBay listing software.

4.       You haven’t optimized your eBay store in recent times

You won’t make sale on eBay out of chances and lucks. You need to make evident efforts to get in front of the shoppers—and that, you need to do regularly. Optimizing your store is important. If you haven’t updated the details on your e-shop recently, maybe that’s the reason why your products’ visibility has decreased and your sales have plunged.

So get to your seller dashboard right away, update your product descriptions and titles with new (and appropriate) keywords; make proper use of custom categories and pages; create sensible navigation system.  

5.       You’re not analyzing your sales performance

Knowing why and how your sales were once high is important to continue with the same strategy. Why do you think experts always suggest to analyze your sales performance and customer data?! If you can’t remember the last time you went through a pile of data before making any important decision for your eBay store, maybe that’s the reason why you’re experiencing a dip in your revenue.

While eBay offers plenty of data to help you improve your sales, making their sense could be a tad difficult if you aren’t known for your analytical prowess. Having a good e-commerce software solution by your side with their insightful and easy-to-understand calculus report can be a great idea.

6.       You’re over-expecting

A rather simple reason why you aren’t making a decent amount of sales is because you’re clearly over-expecting. In fact, this is one of the biggest problems of new online vendors. Wowed by selective success stories, they enter the scene with unrealistic plans and dreams—only to face the reality in due course. So if you entered the market with delusional expectations, chances are your current sales rate is just about right with eBay standards.   

7.       You’re trying to do everything all by yourself

You’re not a pro seller; or maybe you are. But the fact is, trying to handle everything all by yourself, without any third-party help, is a recipe for disappointment. At the backend of your eBay stores and other webstores, there’s a lot to take care of; you might not be proficient in all of them. Outsourcing or hiring professional help to assist you with multi-channel inventory management, feed optimization and order fulfillment is more of an investment than an expense.

So if there’s a drop in your eBay store’s return, maybe it’s time to stop being a ‘lone wolf’ and have someone much more proficient by your side.    

These are 7 possible reasons why your eBay store sale is going down. Do a bit of research, identify the right reason, solve it and get your business back on track. 

4 Reasons Why FBA Is Still The Best Order Completion Solution

Of late, a host of sellers in Amazon and other marketplaces have expressed their doubts about FBA as a truly reliable and profitable order completion solution. In all honesty, there is no denying the fact that…

-          FBA is not applicable to all products that are saleable in ecommerce marketplaces,

-          it does cost significant amount of expenses (often upfront) and

-          there is every possibility for users of this system to lose track of their inventory any time of the day.

However, if you take a closer look at the Amazon FBA system, there is every reason to believe that this is still the best and the most remarkable order completion system that any e commerce sellers can access at this very moment. Here are 4 good reasons to validate this claim…

• Firstly, FBA offers complete relief from the nitty gritty of order completion that includes packing, shipping and delivering with an assurance of flawlessness. With FBA working in your favor, all you will need to do for order completion is to send your stock to FBA warehouses and leave the rest comfortably to the system to handle.
  
  
• Secondly, if the Buy Box matters to you, FBA should be your next best friend. Considering the fact that Amazon is in charge of your inventory once you subscribe to FBA, the marketplace will do its bit to push your products over and above that of competitors. Featuring in the buy Box will thus become an easy possibility.
  
  
• Thirdly, with Amazon FBA you will gain access to Prime subscribers, and there could be nothing more joyous in terms of instant profitability than this.
  
  
• Fourthly, with FBA, hassles associated with returns and customer service is always handled by Amazon. This eases a massive part of an otherwise trying situation that no seller in sane mind would love to shoulder.