The Amazon
buy box battle is here to stay and sellers need to pull up their socks and be
on their toes to speed up their march towards this profit making domain. Very
often, sellers have been seen facing ample confusion over the route to take in
order to reach the buy box. The fact that there are no set rules for
qualification makes the task a matter of sheer trial and error. For a very long
time, sellers believed that it is only the lowest prices that can ultimately
take a certain product to the buy box. Deep insight into the matter however
reveals that spelling out the lowest price may not take sellers anywhere close.
The first glorious steps actually revolve around ‘correct pricing’ and of
course, Amazon product feed
management.
Feed
management is one of those often underestimated aspects of building a
successful Amazon venture that play a massive role in making the products
visible and attractive before target buyers in the first place. The nature of
the titles, applicability of the descriptions; appeal of the images flanked
with very suitable and justified prices / applied offers win desired levels of
eyeballs in favor of Amazon. The aim of Amazon has always been to attract and
win best deals for larger number of buyers. When the platform observes a
particular seller catering to this cause, the seller’s products will end up
featuring in the Buy Box.
Enthusiasts
who are into multichannel selling
and wish to gain equal exposure in all top performing platforms usually fall
back on high quality listing softwares for the purpose. The latter ensures
listing products in respective platforms with ultimate adherence to the guidelines
specified by the concerned marketplaces while boosting competitive aspects that
may have gone amiss if the task was carried out manually. Usage of evolved
listing tools / softwares along with proper pricing and repricing assistance can
be mentioned as the simplest solution to reach the buy box that any seller can
access.
