Walmart, the king of retail is yet to catch up with Amazon, the unprecedented leader of ecommerce in terms of just about everything, be it the scope of product categories, unique visitors or even volume of sellers for that matter. However, with its speedy ascendance to the #2 spot after Amazon in the USA itself, the marketplace has displayed ample potential for ecommerce sellers to consider it as a part of their multichannel endeavors.
Here are 3 good reasons to back the decision of any seller to consider Walmart.com not just as a part of their multichannel selling but also as a suitable substitute for Amazon…
You can access readymade multichannel integration solution at the very onset –
Whether you have to connect your Walmart store with your shopping cart or other ecommerce marketplaces, you can instantly access readymade solutions made available by official third party ecommerce solution developers. At present, solutions involving top performing marketplaces as well shopping cart solutions like Walmart Magento Jet.com integration etc. are readily available with the latter.
The marketplace is not for everyone –
No… this is not as sad as it sounds. All thanks to the fact that this marketplace is not open for everyone, you can make the most of low competition and gain a quick route to visibility before millions of target buyers without having to try too hard. This is a treat you may never experience in Amazon.
Walmart marketplace fee structure is comparatively easy to understand –
unlike Amazon which is practically an incomprehensive web of fees, Walmart fee structure is comparatively easy to understand and accept.
Besides this, high quality Walmart API integration system allows sellers to connect with alternative order completion and management systems like FBA while ensuring that possible drawbacks associated with the same (like FBA inventory control, calculating fee and profits etc) are addressed automatically.
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