Friday 5 May 2017

3 Biggest concerns of new online sellers- Which one is bothering you?

Even with all the guides and advises available online, there are always few questions and queries that circles the mind of new online sellers. And rightly so. When actually selling online, they realize that contrary to what those cliched success stories have popularized, things are easier said than done. 
Here are 3 biggest concerns of newbies:

Selling on Jet vs Amazon vs Ebay

There are too many online selling platforms, each with distinct features and USP. Common sense says that the more number of selling channels you have, the higher will be the sale. So the first concern of new sellers is which platforms should they sell on-- or which one deserves most of their attention. The problem here is the more platforms you are on, it will be very hectic to handle the backend tasks.

Simple solution is that you do sell on all relevant platforms, but also rely on a centralized multi-channel e-commerce solution.

The e-commerce solution to go with

The next challenge, in the big crowd, is how to find a good and reliable e-commerce solution. There are few names that always pops up in the discussions. But not all of them offer the same kind of features; and their pricing varies widely. So which e-commerce solution should you really go with depends on your own individual business needs, goals and budget. Pick few names, factor their features (like do they offer Amazon-Walmart or VolusionEbay integration) and, more importantly, their customer support.

How to market?

So you have few online storefronts, you have the best products- now how do you actually make sale? This is the biggest question. And sadly not many people get this correctly. First is optimize your store to rank better in the internal search engine of marketplaces, as well as on the likes of Google and Yahoo. Second is leverage on the social media websites. Get on Facebook, Twitter, Instagram and other relevant platforms and reach your target audience; be interesting to engage and convert them.

These are 3 major concerns that bother the new online sellers. Of course, there are few more like how to optimize stores to rank better on search engines, how to retain customers, how to price the products and how exactly to communicate with the target audience.
Regardless your concerns, just don’t overthink. Take time, be smart in making decision, and have a reliable e-commerce solution provider by your side throughout the journey.

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