3 Ecommerce Listing Hacks That Will Eventually Kill Your Visibility

Working smart can often yield better results than working hard and this applies to the realm of ecommerce listing practices as well. However, sellers that end up thinking that shady tricks and hacks applied for instant visibility and sale are smart ways to beat competition, there is some serious need to re-evaluate strategies. Following are 3 such backdated and hackneyed listing tricks that have killed visibility for hundreds of sellers over years and caused many to get suspended from the concerned marketplaces especially eBay and Amazon within days...

Keyword stuffing –

Almost all best eBay Amazon listing software these days come with organic keyword optimization benefits that allow sellers to choose the best keywords for products in certain categories without having to go through the hassle of trial and error. However, there are geniuses that include all keywords relevant or irrelevant to their product and make a mini complex paragraph in place of titles. This never works because even though the products may pop up in search results, buyers will still not click on them leave alone making a purchase.

Copying competitor’s listing end to end –

There are features and facilities in Amazon / eBay where sellers can integrate their listing with pictures of the same product already listed with the marketplace. However, to copy everything from titles to description and prices from competitors that appear to be doing well, is not considered a mature act. It may be the easiest way to create a high quality listing, but it eventually gets kicked back by these marketplaces that insist on authenticity.

Lowest list price and highest shipping + handling charges –

Competitive pricing may be tough especially in multichannel endeavours like Shopify Jet.com Amazon etc. This often motivates sellers to fool buyers by listing their products at the lowest prices only for the sake of gaining instant search rankings and bulking up the figures later at the time of check out often to go beyond the market price of the product to maintain their profit expectations. Such acts can result in account suspensions especially when repeated after warning.