Images speak more than words which is one of the reasons why ecommerce sellers need to be very particular about image optimization when it comes to listing their products productively in online marketplaces especially eBay and Amazon. In fact, to say that Amazon eBay listing is useless without end to end image optimization, would not be wrong at all. For those that are still stuck with the belief that posting a picture or two of the product is more than enough to feature in high search rankings or convince buyers to make their purchase, this may be time to think again.
Here is small yet functional guide to image optimization that can help sellers especially beginners get a productive head start in this direction…
Focus on image quality. Taking crisp, clear and large pictures in a plain white background is the first step to proper image optimization. However, sellers must always maintain the size guide as mentioned by the platforms ensuring that the images are neither too tiny nor too big and fit the frame perfectly.
Always reduce / compact the file size of the image while uploading the same which will ensure that they load very quickly. Slow loading images are one of the biggest reasons why customers change preference and move on to competitor’s products.
Sellers that are backed by high quality shopping carts and are integrated with their respective marketplaces / CSEs of presence like eBay Volusion Amazon integration etc can often access features of automated file size optimization which can save them ample time and efforts.
Be very careful of the kind of text you use for your images be it the titles, descriptions and even alt attributes for that matter. If you need professional assistance with all this and more, never ne hesitant to ask because each of these aspects matter to the last word.
Google optimization of your images is a must if you wish to maximize visibility of your products and divert the best of traffic towards your eBay Amazon endeavor.
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