So enthusiastically many people start their online stores. And then just weeks forward they understand the reality of selling online. It isn’t easy and customers don’t come rushing just because you exist.
There are so many sellers, selling on Walmart Amazon and eBay. Sadly, only a handful of them is really making the expected revenue.
Why? Why so many of these vendors fail?
Here are 4 reasons:
No marketing strategy-
People get so engrossed in how and what they are selling, they completely overlook the relevance of marketing. They don’t spend as much of time needed in promoting their products on different digital channels.
Spending too time on less relevant tasks-
It’s all about effective time management. For online vendors, there are just too many things to handle. And like the rule goes, some tasks are very important, others are not. Spending too much time doing things that are less relevant is a simple recipe to failure.
A lone-wolf mentality-
You can’t do everything alone. You need experts by your side. Sadly, many vendors have a lone-wolf mentality—they want to do all by themselves. This leads to mismanagement and inefficient result.
Not leveraging technology-
The world has come a long way. Today, we have many good third-party e-commerce software solutions that makes everything much easy, right from eBay Amazon listing to Walmart feed optimization. Many vendors still don’t leverage advanced technology.
These are 4 very common reasons why so many online sellers fail—4 common mistakes new Amazon, eBay and Walmart sellers make.
Are you starting on this journey?
Be thoughtful with your strategy and overall approach. Look at the successful names in your niche and learn from them. And most importantly, have experts or e-commerce solution provider by your side.
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