Wednesday 26 October 2016

Amazon Shopping Feed Fraud All Sellers Should Avoid

Almost every seller in Amazon is desperate to make profits and witness exponential growth as soon as possible. As is amply obvious by now, listing is the only way by which sellers can get their desired visibility and convince the prospective buyers to make their purchase. Amazon has always been known for its strict listing and feed management policies that sellers are expected to respect to the last word. However, there are certain sellers Amazon who have managed to master feed fraud to navigate around the otherwise tedious process to gain profitable visibility.

As recent history has shown, these stunts don’t usually result in anything productive. Basically these sellers experience a few days of glory before Amazon gives them the boot. Here are some of these feed frauds that all sellers must avoid while improving and managing their Amazon shopping feed


  • Listing pre used items – Buyers in Amazon don’t usually come in looking for used items. They usually look for fresh pieces at good prices. Even if the sellers list the item at a suitable price, passing on an item that has been pre used as a fresh piece can compromise the reputation of Amazon before the concerned buyers.


  • Writing essays for product titles – This is an ongoing black hat optimization trend that needs to stop instantly. Stuffing as many possible keywords in the title so that the search engines can locate the product irrespective of the nature of search conducted is an offence than Amazon seldom tolerates. 

  • Hidden shipping charges – Your race to the boy box will require you to offer low or no shipping costs for your products while offering a thoroughly suitable price for the same. Certain sellers though, choose the hide their shipping costs and add the same when the buyers approach checkout. This again is rather intolerable to Amazon.

  • Listing same product in less price in other marketplaces – Your Amazon shopping feed needs to be at par with or lower than your list price for the same product in other marketplaces. If however, you take advantage of the fact that Amazon buyers do not usually pay pennywise attention to prices and choose the hike the tag by even a dollar more, Amazon will consider it as an unforgivable listing discrepancy.  

No comments: