Tuesday 16 August 2016

5 Things That Make Google Shopping Easy For Sellers

Befriending Google Shopping may not be very difficult if you learn how to strategize. Strategizing again is not solving e=mc2. The process basically requires a little assistance in the beginning as a little practice and experience which comes with time. Here are a few tips though, for beginners to get a smooth start in this glorious comparison shopping platform…

  • Upload optimized listing

Optimizing your listing as per the requirements of Google Shopping is the first thing that is assured to make your presence more compatible with this platform. Manual optimization processes though, can be a bad idea. Using Google Shopping feed optimization tools made available by quality third party ecommerce solution developers who offer quality eBay Amazon selling softwares etc. can be of help.

  • Use assistive tools to power your presence

Besides optimization tools, it is also necessary for sellers to use software solutions for critically essential processes like pricing, repricing, tracking product performance, keeping an eye on what competitors’ movements etc.

  • Plan your CPC expenses

This may depend upon how long and how high you wish your products to feature in the search ranking of Google Shopping. At this very moment, the cost per click is around a dollar, which can be reasonably high considering the fact that you can expect to get hundreds to thousands of clicks every month. Sellers often find themselves in trouble when their clicks fail to generate sales leaving them with excess expenditure to handle and no profits in return. Planning your CPC beforehand can prevent such damages from happening.

  • Follow rules and integrate well

Say for example, if you are a Shopify powered seller, you will have to carry out Shopify Google Shopping integration before you seek to get anywhere in the good books of Google Shopping. it applies to all shopping cart solutions you may be powered with whether Magento, Bigcommerce, 3D Cart, CS Cart, Americommerce or anything else for that matter.


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