Common Myths About eBay Amazon Integration

Every e commerce seller is going gaga over integration many of whom don’t even know what to expect from this otherwise lifesaving process. When it comes to integrating top performing marketplaces like Amazon and eBay, wishes, whims and expectations seem to rise beyond actual achievable limits. Sometimes, what sellers expect from the outcomes is more than what even Harry Potter could make-happen. Leaping growth, overflowing profits, no manual efforts in any operational processes whatsoever, perfection in blind folded order completion, getting access to more customer data, 100% visibility – traffic to conversion ratio, minimal operational / optimization costs, no necessity of conducting product / market research etc are some to mention.

As is amply obvious, most of these eBay Amazonintegration wishes never come true, mostly because it is not possible in the human realm. Say for example, a certain seller has maximum visibility, has a very convincing product with an even more convincing deal, but the buyer at the other end has reached his / her credit limit and cannot complete the order, the very purpose of the integrated effort may reach a dead end. This is only the tip of the ice berg. For sellers that may be expecting the integrated efforts to bring in immediate profits, let’s just say, unless the products are market fit, the best of integration may fail to deliver results.

Most of the times, integration efforts begin after the sellers have had their accounts established with the marketplaces and their listings completed. This indicates that efforts will have to be pushed in this direction which may call for additional assistance from Amazon eBaylisting softwares and other support systems of the sort. This basically means that operational costs always remain a constant in the part of the sellers with or without integration, lesser in case of the former. Approaching integration with proper understanding of what it can and cannot do helps sellers construct proper strategies to push their venture towards tangible growth and profits.

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