How A/B Test Between Amazon and Other Marketplaces Can Improve Your Sales?

If you’re an online vendor, you would definitely be selling on Amazon and already know all the its-and-bits of Amazon seller central. You must be doing all that needs to be done to improve your product ranking on Amazon and on Search Engine Result Page (SERP)- advertising, selling at cheap, keywords targeting and what not. But what if someone tells you the reason behind your slow sales rate is that-

o   Your product is not good; or

o   You targeted audience is not on Amazon;

These are the two core questions/issues that online vendors or Amazon seller fail to address. If your product is not as good as you think, its sales will be down forever, regardless how much energy, time and money you invest in their marketing.

The second point, although one might argue against for Amazon is such a big marketplace and there are customers for every type of products. But in reality it all depends on the kind of products you are selling; like if you offer handicraft items, you will find more targeted or potential customers on Etsy.

How to address the two issues?

The simple solution to know if your products are good enough, where you can find most of your targeted audience, and how you can improve your overall sales is to conduct A/B Testing between Amazon and other marketplaces like eBay, Sears, BestBuy, WayFair, Rakuten, OverStock, Bonanza and other big platforms. At first this might look like a gigantic task; and it is. But this is where top e-commerce Software as a Service (SaaS) providers comes into play a significant role.

Using third party software

Such third party software brings you Amazon seller central and other marketplaces’ dashboard under the same roof. They can easily integrate all your marketplaces, webstores and comparison shopping engines with each other, allowing you for multi-channel management from a single platform.

Their real time product feed management allows you to change titles, descriptions, keywords, stock quantities, price and a lot more very easily and quickly; while their calculus reports helps you analyze the performance of your products on different platforms. This, all in one, allows for quick and easy split testing, where you can track the results in real time.

So if you’re an Amazon seller and wondering how to improve your sales, conducting A/B Testing is the first step you should take. And for that, you need the trusted hands of e-commerce solution providers.