Challenges That All Feed Optimization Solutions Must Meet

Optimization of product feed is the big word going around in the world of e commerce over the past couple of years. More and more sellers are waking up to the fact that mere listing with simple details to introduce products is not enough. These are the times when sellers need to make an impactful hit with the search engines of the marketplaces and comparison shopping platforms where they are present so as to beat competition with flair.

Basically, product feed optimization can be carried manually as well as with the right set of tools and softwares designed specifically for the process. It mainly involves improving the titles and images of the feed so as to make them more locatable by the search engines as and when buyers run search for the same.  Manual optimization is usually flawed because it is practically impossible for an average seller to determine the best ways to please the search engines. At the same time, hours can be spent in the process every single day to have the entire product list optimized and uploaded.

The burden thus comes down to the optimization softwares to meet the challenges that human efforts can never live up to. At present, sellers expect their chosen softwares to handle critical functions like improving product titles with perfect keyword match, ability to handle bulk optimization, initiating marketplace friendly optimization and distribute custom feeds to chosen platforms, easy installation and usage, excellent pricing repricing analysis and management and assure offering comprehensive increase in product visibility and productivity.

Almost all users of multichannel retail softwares are seen to indulge in some of the best quality feed optimization solutions that are available in the market today. These solutions may cost a little, but they are usually worth every penny spent on the same. 

eBay Arbitrage Sellers Need To Watch Amazon Listing Very Closely – Here’s Why

Arbitrage selling is growing in popularity among many motivated eBay sellers for all the right reasons. All questions surrounding how moral such means of selling could get usually gets suppressed with the fact that it can actually fetch about 100% profits if not more in certain product categories. So, what exactly is arbitrage selling? Here, the sellers list certain products that are available both in eBay and Amazon with the eBay prices higher than that of Amazon. When a buyer in eBay purchases the product, the eBay seller orders the same product from Amazon and has it delivered / drop shipped to the buyers while bagging the cost difference.

Happy as the train of events may sound, not being in tune with Amazon prices can lead to losses than otherwise. Amazon is known for changing prices of its listed products by the hour. So, it is imperative to keep a watch on the arbitrage products and check that the price tags in Amazon have not exceeded the list price of the same in eBay. Many Amazon sellers who use high quality Amazon listing softwares can have their prices adjusted to competitive levels by the minute. This is something that eBay sellers need to be in tune with at all times so as to make arbitrage selling profitable in every way possible.    

As has been pointed out by the Kings of arbitrage selling, this is one of those unique ideas in e commerce that requires end to end automation mostly with respect to 3 basics which are…

-          listing products in eBay in tune with that of Amazon which is a process which could be a little more difficult than importing listing from shopping carts like Shopify to Amazon etc;

-          repricing the products instantly with changes introduced in Amazon prices

-          And lastly, to keep track of information from Amazon to eBay once the product is shipped.

With these pillars in place, arbitrage selling can be a smooth affair till more sophisticated automation softwares are introduced.   

Why Turbo Lister Is Not The Best eBay Listing Software Ever

No seller in eBay can deny that listing is one of the basic operation processes that can make or break their ventures at the very onset. So, the quest to locate quality softwares begins the day a seller decides to plant foot in this top e commerce marketplace. When you run a Google search on the best eBay listing software, the name of Turbo Lister is assured to appear on the first 5 of the first page. Most sellers, especially the newer ones are usually seen to get instantly charmed by the same and get ahead with their installation procedure. Using the Turbo Lister for weeks after week though, reveals the fact that it may not exactly be the ‘best’ eBay listing solution available in the market.

The pros of Turbo Lister are way too many to deny. Firstly, the fact that it is free works really well with newbies who don’t have too much to spare of automation tools. Secondly, the format of this software is such that it is best suited for small to midsized businesses. Thirdly, offline access including bulk data management and upload makes it practically irresistible. The system requirements for installing Turbo Lister are also way too basic making it accessible to just about anyone. Topped with the fact that it comes with eBay assurance, there is very little that sellers feel they need to be wary of.However, waking up to the flipside, like all listing and feed management softwares, Turbo Lister has its share of drawbacks. These drawbacks may be very little compared to many other solutions available in the market, but can turn the lives of the sellers upside down when encountered. To begin with, Turbo Lister is known for losing data considering the fact that it is hardware based softwares and not cloud based. So, unless you have your data backed up regularly, you could be in for rude shocks time and again. Secondly, this listing software can be very fussy while operating. Interference of multiple functions can cause this solution to collapse or crash leading to data loss and hours of re work. 

Common Myths About eBay Amazon Integration

Every e commerce seller is going gaga over integration many of whom don’t even know what to expect from this otherwise lifesaving process. When it comes to integrating top performing marketplaces like Amazon and eBay, wishes, whims and expectations seem to rise beyond actual achievable limits. Sometimes, what sellers expect from the outcomes is more than what even Harry Potter could make-happen. Leaping growth, overflowing profits, no manual efforts in any operational processes whatsoever, perfection in blind folded order completion, getting access to more customer data, 100% visibility – traffic to conversion ratio, minimal operational / optimization costs, no necessity of conducting product / market research etc are some to mention.

As is amply obvious, most of these eBay Amazonintegration wishes never come true, mostly because it is not possible in the human realm. Say for example, a certain seller has maximum visibility, has a very convincing product with an even more convincing deal, but the buyer at the other end has reached his / her credit limit and cannot complete the order, the very purpose of the integrated effort may reach a dead end. This is only the tip of the ice berg. For sellers that may be expecting the integrated efforts to bring in immediate profits, let’s just say, unless the products are market fit, the best of integration may fail to deliver results.

Most of the times, integration efforts begin after the sellers have had their accounts established with the marketplaces and their listings completed. This indicates that efforts will have to be pushed in this direction which may call for additional assistance from Amazon eBaylisting softwares and other support systems of the sort. This basically means that operational costs always remain a constant in the part of the sellers with or without integration, lesser in case of the former. Approaching integration with proper understanding of what it can and cannot do helps sellers construct proper strategies to push their venture towards tangible growth and profits.

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Here’s Where Amazon And eBay Take A Common Stand

Whoever said that 2 super powers cannot coexist will have to think again. Amazon and eBay are two current giants in the world of e commerce that have been co existing rather peacefully for the past couple of decades. Although it is true that Amazon is way ahead of eBay in terms of revenue and growth, they still occupy the first two places that cannot be overtaken by any others in the near or far future. Each of these e commerce super powers has been known for their differences in terms of what they sell, how and of course, the nature of seller performance in the respective platforms.

Say for example, eBay is more of a bidding based site while Amazon is more on the fixed MRP structure. Secondly, Amazon is not very flexible as far as illuminating the sellers in the platform are concerned while eBay is known for promoting sellers and allowing them greater success at building their name and reputation before the buyers. In fact, basic yet critical operational processes like eBay and Amazon listing are vastly different from one another, the former being more well-defined and all inclusive than the latter. Besides this, the payment structures, commissions and seller support systems too are vastly different from one another.

With all these differences though, Amazon and eBay are usually seen united at certain idealistic grounds. Say for example, both and Amazon and eBay, irrespective of how supportive they may be of their sellers, put buyer interests before seller interest. ‘Customer is always right’ happens to be the principle of both the platforms. Secondly, both platforms are extremely specific about critical everyday operational processes like listing. Whether eBay listing or Amazon product feed, going against the rules or posting incorrect information leading to poor purchase experience in the part of the buyers can cost the sellers their very existence. Matters like inventory management order completion etc are also taken very seriously by both platforms.

Besides this, both eBay and Amazon stands unified at FBA. While this shows who has the upper hand, it still brings both the platforms together !

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Why Google Shopping Continues To Rule The Comparison Shopping Engine World

It does not matter if you cry or crib about the constantly changing costs associated with maintaining presence in Google Shopping. The fact that this is the only comparison shopping platform that can bring you life changing traffic cannot be ignored. Millions of unique visitors with billions worth of sale produced every year and growing is not a fact to be taken lightly. E commerce merchants who wish to enhance their discoverability within the shortest possible time (and yes this means ‘weeks’), there is no better way to achieve this otherwise herculean goal than establish presence in this platform of opportunities.

Being one of the first comparison shopping platforms, Google Shopping has earned the label of innovation almost instantly. There is a charm to this number one platform that competitors today, may not be in the position to challenge in the near of far future. However, over a period of time, this Mammoth comparison site has been in the receiving end of infinite attacks for introducing expense based updates. The introduction of paid product listing has been one of the many changes that was vehemently criticized by the majority of merchants especially the smaller ones. Competitors who have been vying for the top spot were also seen to use this opportunity to divert the attention of as many sellers as possible from Google Shopping.

Besides this, the matter of integrating shopping carts with this platform has also been a pain in the neck for many sellers. Even top shopping carts like Bigcommerce Google Shopping syncing appeared to involve more expertise and expenses than expected. Certain motivated shopping cart solutions like Volusion took very little time to develop inbuilt tools and solution systems to aid the process of hassle-free Volusion Google Shopping integration for thoroughly improved performance. Many among the rest are still in the trial and error phase. Be as it may to the sellers, Google Shopping has maintained it charm before an ever growing ocean of purchase motivated buyers who are looking forward to winning the best deal. This is more than a reason good enough to motivate sellers to push their best efforts in this platform.

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Reasons That Makes Jet.com More Seller Friendly Than Amazon

Jet.com has promised to offer buyers the lowest prices for their desired products in very crisp and clear terms that can attract even the most loyal of eBay buyers. What more do Jet.com sellers to need as an assurance to maximum visibility? This is the first and perhaps one of the most seller friendly stands that this 9 month old e commerce platform has offered to motivate enthusiastic selling entities. Like it or not, footfalls (virtual though) is sure to happen in jet.com.

With the road to visibility already paved to near perfection, the next seller friendly stand taken by this marketplace is by ensuring strict return rules for buyers. This may seem a little awkward and morally questionable but, let’s face facts… no sellers would like their products to get returned at the drop of a hat. This not just compromises seller interests but often exposes the latter to fake buyers like it happens quite frequently in eBay. Strict return policies ensure filtering out fake buyers and protecting seller interests to the maximum. Amazon on the other hand has a very generous return policy that often undermines sellers.

As far as fees and commissions are concerned, jet.com charges no entry or membership fees but takes around 15% commission on sale. This figure is similar to Amazon barring the fact that the latter charges monthly membership fees as well. Besides this, Jet.com Amazon or eBay is also very seller friendly as far as managing sales tax on behalf of the sellers is concerned which unburdens the sellers to a massive extent. Amazon on the other hand does not handle any such responsibility.

Till date, Jet.com has faced criticism for its much dreaded API integration which has brought down its credibility to a certain degree. However, with intelligent Jet.com API developers, this problem is sure to take a back seat any time now. With this hassle put in place, there is very little that can stop this nascent marketplace to put up a no nonsense competition against Amazon.