Whoever said
that 2 super powers cannot coexist will have to think again. Amazon and eBay
are two current giants in the world of e commerce that have been co existing
rather peacefully for the past couple of decades. Although it is true that
Amazon is way ahead of eBay in terms of revenue and growth, they still occupy
the first two places that cannot be overtaken by any others in the near or far
future. Each of these e commerce super powers has been known for their
differences in terms of what they sell, how and of course, the nature of seller
performance in the respective platforms.
Say for
example, eBay is more of a bidding based site while Amazon is more on the fixed
MRP structure. Secondly, Amazon is not very flexible as far as illuminating the
sellers in the platform are concerned while eBay is known for promoting sellers
and allowing them greater success at building their name and reputation before
the buyers. In fact, basic yet critical operational processes like eBay and Amazon listing are vastly different
from one another, the former being more well-defined and all inclusive than the
latter. Besides this, the payment structures, commissions and seller support
systems too are vastly different from one another.
With all
these differences though, Amazon and eBay are usually seen united at certain
idealistic grounds. Say for example, both and Amazon and eBay, irrespective of
how supportive they may be of their sellers, put buyer interests before seller
interest. ‘Customer is always right’ happens to be the principle of both the
platforms. Secondly, both platforms are extremely specific about critical
everyday operational processes like listing. Whether eBay listing or Amazon product feed, going against the rules or
posting incorrect information leading to poor purchase experience in the part
of the buyers can cost the sellers their very existence. Matters like inventory
management order completion etc are also taken very seriously by both
platforms.
Besides
this, both eBay and Amazon stands unified at FBA. While this shows who has the
upper hand, it still brings both the platforms together !
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