Small Guide To Image Optimization For Amazon eBay Listing

Images speak more than words which is one of the reasons why ecommerce sellers need to be very particular about image optimization when it comes to listing their products productively in online marketplaces especially eBay and Amazon. In fact, to say that Amazon eBay listing is useless without end to end image optimization, would not be wrong at all. For those that are still stuck with the belief that posting a picture or two of the product is more than enough to feature in high search rankings or convince buyers to make their purchase, this may be time to think again.

Here is small yet functional guide to image optimization that can help sellers especially beginners get a productive head start in this direction…

Focus on image quality. Taking crisp, clear and large pictures in a plain white background is the first step to proper image optimization. However, sellers must always maintain the size guide as mentioned by the platforms ensuring that the images are neither too tiny nor too big and fit the frame perfectly. 

Always reduce / compact the file size of the image while uploading the same which will ensure that they load very quickly. Slow loading images are one of the biggest reasons why customers change preference and move on to competitor’s products. 

Sellers that are backed by high quality shopping carts and are integrated with their respective marketplaces / CSEs of presence like eBay Volusion Amazon integration etc can often access features of automated file size optimization which can save them ample time and efforts.

Be very careful of the kind of text you use for your images be it the titles, descriptions and even alt attributes for that matter. If you need professional assistance with all this and more, never ne hesitant to ask because each of these aspects matter to the last word. 

Google optimization of your images is a must if you wish to maximize visibility of your products and divert the best of traffic towards your eBay Amazon endeavor.

4 Steps To Profitable eBay Listing

The sole reason why you would want to focus on the best approach to ecommerce listing, is your motivation to gain maximum visibility, growth and profits in the minimum possible time. When the marketplaces in concern are Amazon and eBay, your very survival could depend upon how you listed your products in this over competitive platforms. Mere basics will never be good enough anymore, especially when you are an eBay Amazon store owner.

Following are 4 primary steps to productive listing that must be ensured at the very onset of selling practices…

Market fitness

This refers to choosing popular products within your category that are in demand with buyers unique to these marketplaces. It does not take very long to conduct a search for the same before carrying out listing efforts. A day or two and often a thorough couple of hours could be good enough for the purpose.

Optimize

Optimization of listing is not a choice any more. It is more of an urgency which is critical for the sake of gaining any level of visibility at all. Inauthentic optimization strategies like keyword stuffing in product titles etc, are practices that can win the boot from Amazon and eBay. Focusing on organic listing practices with the assistance of tools and softwares is the call of the day. Seeking professional assistance for the purpose can lead to long term advantages including maintenance of high ranking and traffic.

Strategize

Amazon eBay listing strategy basically refers to designing a package that is just as compatible with the buyers as it is with the search engines of the respective marketplaces.  It includes proper naming of the products, accurate descriptions for the same, perfect and ample images of the product, pricing the same competitively and topping it with additional advantages like free shipping, extended return period etc. If you land with a functional strategy, you can be rest assured that the odds will always rest in your favor even through the toughest of times. 

Here’s Where Amazon And eBay Take A Common Stand

Whoever said that 2 super powers cannot coexist will have to think again. Amazon and eBay are two current giants in the world of e commerce that have been co existing rather peacefully for the past couple of decades. Although it is true that Amazon is way ahead of eBay in terms of revenue and growth, they still occupy the first two places that cannot be overtaken by any others in the near or far future. Each of these e commerce super powers has been known for their differences in terms of what they sell, how and of course, the nature of seller performance in the respective platforms.

Say for example, eBay is more of a bidding based site while Amazon is more on the fixed MRP structure. Secondly, Amazon is not very flexible as far as illuminating the sellers in the platform are concerned while eBay is known for promoting sellers and allowing them greater success at building their name and reputation before the buyers. In fact, basic yet critical operational processes like eBay and Amazon listing are vastly different from one another, the former being more well-defined and all inclusive than the latter. Besides this, the payment structures, commissions and seller support systems too are vastly different from one another.

With all these differences though, Amazon and eBay are usually seen united at certain idealistic grounds. Say for example, both and Amazon and eBay, irrespective of how supportive they may be of their sellers, put buyer interests before seller interest. ‘Customer is always right’ happens to be the principle of both the platforms. Secondly, both platforms are extremely specific about critical everyday operational processes like listing. Whether eBay listing or Amazon product feed, going against the rules or posting incorrect information leading to poor purchase experience in the part of the buyers can cost the sellers their very existence. Matters like inventory management order completion etc are also taken very seriously by both platforms.

Besides this, both eBay and Amazon stands unified at FBA. While this shows who has the upper hand, it still brings both the platforms together !

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How can you get to be an eBay Reseller – Tips and Tricks

Different kinds of people sell products on eBay. But eBay resellers are different from eBay sellers and try to earn income for a living by purchasing wholesale items and selling them at higher rates through eBay stores of their own and making a solid profit. At present, lots of individuals make enough money and live comfortably off their sales with eBay listing. Here are some tips and tricks of becoming a successful eBay reseller.

Used or Bulk Reseller Store

You have to make a decision about whether you would like to open up a used or a bulk reseller store. Used resellers look for deals in swap meets, garage sales and flea markets to post on their store. Bulk resellers look for bulk deals in auction sites, and create registered accounts with various wholesale dropshipping firms that process orders and directly mail items to consumers.

Create an online store

You have to create an online store and register an auction account over eBay. After you have set up a basic account, check out the auction control panel and choose the option “Setup My Store”. Create an auction reseller store, which can help you to use your own colors, inventory amount, prices and logos to promote your web page. You can also update items when you have low inventory stock. With companies offering Volusion Amazon integration and similar services, you can find it easier to build and manage an online store.

Think about type of items

Make a decision about whether you wish to offer a combination of items or specialize only on selling one. If you want to create a “brand name”, you need to focus your store on sometime. You may choose to focus on either one item or a combination of associated items. Lots of sellers recommend on having focus on associated items. However, some stores derive more success out of creating a general type of brand which showcases different unrelated items.

Use a PayPal payment system

PayPal is a recognized name and having this payment system can make your store look more credible, as it comes with the promise of secure purchases for consumers. You can open an account for free on PayPal.