Why your eBay store sales dropped? 7 Possible reasons

Ups and downs are the normal cycle of every business. However, if yours’ is going down continuously, you better get serious and make some immediate changes to your strategy.

Launching an online store isn’t difficult today. Cutting a decent profit margin amid the high market competition and more demanding customers is a task that many new online vendors are failing in.

Are you an eBay seller?

If you’re experiencing a sudden drop in your eBay selling and the revenue, there might be plenty of reasons behind that. First, don’t panic! Second, identify the factor behind the unexpected fall. And third, get to working to solve the problem.

Here are 7 possible reasons behind the sudden dip in your eBay sales-

1.       You’ve spread out your attention to different marketplaces

Ebay selling isn’t easy—not at least for the new vendors. There’s a lot to think about and a lot to take care of. You need to invest sufficient amount of your time to do well. If you’ve recently started selling on other marketplaces and storefronts, chances are your eBay store isn’t getting as much of your time and attention to maintain a persistent sales rate.

Don’t stop selling on other stores altogether. Start using multi-channel e-commerce software solution. It helps you handle all the digital activities of marketplaces, webstores and comparison search engines under single roof, right from real time inventory management and order fulfillment to feed optimization and products setup.  

2.       You’re not marketing

Marketing outside eBay is one of the biggest secrets of top and successful eBay sellers—something that many new online vendors fail to understand. Marketing is a key that attract new customers, address their needs and drive sales. And it’s not a one-time thing. If you’re not marketing your eBay products on other social media platforms, no wonder you aren’t making the desired return.

Today, Facebook has emerged to be a perfect platform for the online vendors. You can easily integrate your eBay store with your Facebook fan page and not only make more sales but also communicate to the audience in two-way form to build store loyalty.

3.       eBay (or Google) changed its algorithm

One of most common reasons behind an abrupt drip in your eBay store sales is that the marketplace has dynamically changed its algorithm. While eBay continuously updates its metrics, its cascading effect is bigger if the change ‘behind the curtain’ is big. Same applies if you get most of your traffic on landing page from search engines. Maybe Google has updated its algorithm?!

There’s less you can do here. Just follow the latest developments. Listen to the guidelines of eBay and make changes accordingly. And most importantly, don’t try to trick the system. Use a good eBay listing software.

4.       You haven’t optimized your eBay store in recent times

You won’t make sale on eBay out of chances and lucks. You need to make evident efforts to get in front of the shoppers—and that, you need to do regularly. Optimizing your store is important. If you haven’t updated the details on your e-shop recently, maybe that’s the reason why your products’ visibility has decreased and your sales have plunged.

So get to your seller dashboard right away, update your product descriptions and titles with new (and appropriate) keywords; make proper use of custom categories and pages; create sensible navigation system.  

5.       You’re not analyzing your sales performance

Knowing why and how your sales were once high is important to continue with the same strategy. Why do you think experts always suggest to analyze your sales performance and customer data?! If you can’t remember the last time you went through a pile of data before making any important decision for your eBay store, maybe that’s the reason why you’re experiencing a dip in your revenue.

While eBay offers plenty of data to help you improve your sales, making their sense could be a tad difficult if you aren’t known for your analytical prowess. Having a good e-commerce software solution by your side with their insightful and easy-to-understand calculus report can be a great idea.

6.       You’re over-expecting

A rather simple reason why you aren’t making a decent amount of sales is because you’re clearly over-expecting. In fact, this is one of the biggest problems of new online vendors. Wowed by selective success stories, they enter the scene with unrealistic plans and dreams—only to face the reality in due course. So if you entered the market with delusional expectations, chances are your current sales rate is just about right with eBay standards.   

7.       You’re trying to do everything all by yourself

You’re not a pro seller; or maybe you are. But the fact is, trying to handle everything all by yourself, without any third-party help, is a recipe for disappointment. At the backend of your eBay stores and other webstores, there’s a lot to take care of; you might not be proficient in all of them. Outsourcing or hiring professional help to assist you with multi-channel inventory management, feed optimization and order fulfillment is more of an investment than an expense.

So if there’s a drop in your eBay store’s return, maybe it’s time to stop being a ‘lone wolf’ and have someone much more proficient by your side.    

These are 7 possible reasons why your eBay store sale is going down. Do a bit of research, identify the right reason, solve it and get your business back on track. 

Amazon Selling Guidelines For Small Startups

If you have chosen to establish your presence in Amazon as a seller, you may have made one of the best decisions in your life. With this move, you can be rest assured that you will receive a sudden surge of traffic towards your store with high click and conversion ratio. However, if you have commenced your endeavors thinking that things are going to be easy, there may be some serious fact checking that you need to get engaged with.

Here are a few guidelines dedicated to small startups that can help you stay in tune with the nature, pace and flow of Amazon selling with ample assurance of success in the near and far future…

• Learn about the flipside of Amazon – All things good about Amazon has got you to the platform in the first place. Learning about the flip side though will help you keep your guards up when the inevitable shortcomings surface. You need to be completely aware about matters like fees, competition, FBA etc. before you start your venture.
  
• Befriend support softwares and integration right from day 1 – Never start your endeavors in Amazon without proper integration with the platform. Your shopping cart has got to be in tune with Amazon in every way possible whether with respect to listing inventory control, order completion or any others. Using automation softwares like Amazon eBay listing softwares especially for multichannel efforts etc is almost mandatory.
  
  
• If you qualify for FBA, go for it – While many experienced sellers may warn you about FBA, an enlightened approach can help you put your best foot forward at the very onset. Integrating with FBA and using fee calculation tools is as good as the task well accomplished.
  
  
• Focus on review generation for your products – Many sellers believe that conscious efforts towards review generation are best when the endeavor gains momentum. In reality, focusing on positive review generation from the first day in fact helps sellers gain momentum in the platform. Using tools for the purpose is advised. 

Common Myths About eBay Amazon Integration

Every e commerce seller is going gaga over integration many of whom don’t even know what to expect from this otherwise lifesaving process. When it comes to integrating top performing marketplaces like Amazon and eBay, wishes, whims and expectations seem to rise beyond actual achievable limits. Sometimes, what sellers expect from the outcomes is more than what even Harry Potter could make-happen. Leaping growth, overflowing profits, no manual efforts in any operational processes whatsoever, perfection in blind folded order completion, getting access to more customer data, 100% visibility – traffic to conversion ratio, minimal operational / optimization costs, no necessity of conducting product / market research etc are some to mention.

As is amply obvious, most of these eBay Amazonintegration wishes never come true, mostly because it is not possible in the human realm. Say for example, a certain seller has maximum visibility, has a very convincing product with an even more convincing deal, but the buyer at the other end has reached his / her credit limit and cannot complete the order, the very purpose of the integrated effort may reach a dead end. This is only the tip of the ice berg. For sellers that may be expecting the integrated efforts to bring in immediate profits, let’s just say, unless the products are market fit, the best of integration may fail to deliver results.

Most of the times, integration efforts begin after the sellers have had their accounts established with the marketplaces and their listings completed. This indicates that efforts will have to be pushed in this direction which may call for additional assistance from Amazon eBaylisting softwares and other support systems of the sort. This basically means that operational costs always remain a constant in the part of the sellers with or without integration, lesser in case of the former. Approaching integration with proper understanding of what it can and cannot do helps sellers construct proper strategies to push their venture towards tangible growth and profits.

To know more , click on  www.channelsale.com

eBay Listing Softwares Benefits You Cannot Overlook

Proper listing always ensures heightened compatibility of the stores of sellers with the concerned platform in which they set their presence in. Today, there are thousands of e commerce marketplaces and comparison sites that have their individual requirements as far as listing is concerned and each of these platforms are very particular about how member sellers conduct their practices under their roof. More often than not, it is the top performing marketplaces like eBay and Amazon that don’t allow leniency in the matter of listing. This is not just for the sake of maintaining standards of the platforms but also for the sake of making the aspect of discoverability easier in the part of the sellers.

For those who may have managed to establish successful eBay stores know very well how essential it is to meet listing requirements to its last word. Basically it has got everything to do with making individual items score in the search results as and when purchase motivated buyers look for the same. On initiating improper listing, there is every possibility that the products of the concerned sellers will get pushed down in competition to literal invisibility. This is something that no seller can take a risk on.

Approaching listing the manual way especially in top performing marketplaces can leave doors open for errors that can again, work its way to compromise the cause of the sellers. This is where the importance of Amazon and eBay listing tools come into the picture. Usage of these tools ensures automation of the process of listing in top performing marketplaces to a significant level. This not just minimizes manual efforts but also reduces risk of human errors to bare minimum thereby paving the way for better visibility of the products. Considering the fact that these softwares are easy to get and afford, there is no reason why any seller should overlook their importance in these times of cut throat competition.