Almost every seller in Amazon is desperate
to make profits and witness exponential growth as soon as possible. As is amply
obvious by now, listing is the only way by which sellers can get their desired
visibility and convince the prospective buyers to make their purchase. Amazon
has always been known for its strict listing and feed management policies that
sellers are expected to respect to the last word. However, there are certain sellers Amazon who have managed to
master feed fraud to navigate around the otherwise tedious process to gain
profitable visibility.
As recent history has shown, these stunts
don’t usually result in anything productive. Basically these sellers experience
a few days of glory before Amazon gives them the boot. Here are some of these
feed frauds that all sellers must avoid while improving and managing their Amazon shopping feed…
- Listing pre used items – Buyers in Amazon don’t usually come in looking for used items. They usually look for fresh pieces at good prices. Even if the sellers list the item at a suitable price, passing on an item that has been pre used as a fresh piece can compromise the reputation of Amazon before the concerned buyers.
- Writing essays for product titles – This is an ongoing black hat optimization trend that needs to stop instantly. Stuffing as many possible keywords in the title so that the search engines can locate the product irrespective of the nature of search conducted is an offence than Amazon seldom tolerates.
- Hidden shipping charges – Your race to the boy box will require you to offer low or no shipping costs for your products while offering a thoroughly suitable price for the same. Certain sellers though, choose the hide their shipping costs and add the same when the buyers approach checkout. This again is rather intolerable to Amazon.
- Listing
same product in less price in other marketplaces – Your Amazon shopping feed needs to be at par with or lower than your list price for the
same product in other marketplaces. If however, you take advantage of the
fact that Amazon buyers do not usually pay pennywise attention to prices
and choose the hike the tag by even a dollar more, Amazon will consider it
as an unforgivable listing discrepancy.
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