Amazon Shopping Feed Fraud All Sellers Should Avoid

Almost every seller in Amazon is desperate to make profits and witness exponential growth as soon as possible. As is amply obvious by now, listing is the only way by which sellers can get their desired visibility and convince the prospective buyers to make their purchase. Amazon has always been known for its strict listing and feed management policies that sellers are expected to respect to the last word. However, there are certain sellers Amazon who have managed to master feed fraud to navigate around the otherwise tedious process to gain profitable visibility.

As recent history has shown, these stunts don’t usually result in anything productive. Basically these sellers experience a few days of glory before Amazon gives them the boot. Here are some of these feed frauds that all sellers must avoid while improving and managing their Amazon shopping feed…

• Listing pre used items – Buyers in Amazon don’t usually come in looking for used items. They usually look for fresh pieces at good prices. Even if the sellers list the item at a suitable price, passing on an item that has been pre used as a fresh piece can compromise the reputation of Amazon before the concerned buyers.

• Writing essays for product titles – This is an ongoing black hat optimization trend that needs to stop instantly. Stuffing as many possible keywords in the title so that the search engines can locate the product irrespective of the nature of search conducted is an offence than Amazon seldom tolerates. 
  
  
• Hidden shipping charges – Your race to the boy box will require you to offer low or no shipping costs for your products while offering a thoroughly suitable price for the same. Certain sellers though, choose the hide their shipping costs and add the same when the buyers approach checkout. This again is rather intolerable to Amazon.
  
  
• Listing same product in less price in other marketplaces – Your Amazon shopping feed needs to be at par with or lower than your list price for the same product in other marketplaces. If however, you take advantage of the fact that Amazon buyers do not usually pay pennywise attention to prices and choose the hike the tag by even a dollar more, Amazon will consider it as an unforgivable listing discrepancy.  

Sellers Who Can Do Without Amazon Listing Softwares And How

Expecting to perform profitably in Amazon without the right listing assistance can be a little over the top. However, it will benefit to know that there are sellers who can take their first few steps in the process of listing in this mega marketplace without the assistance of tools and softwares. As is amply obvious, the group does not involve midsized and voluminous sellers for the simple fact that they usually have tens and hundreds of products to list. It is basically the smaller entities with around 10 to 20 items who can navigate around the need to use Amazon listing softwares favorably and productively.

Nevertheless, it is imperative for this lot to know how to get it right if they wish to stay in the first page of the search ranking…

• Firstly, with very less number of items to deal with, the concerned seller is usually comfortable with manual efforts because it takes very little time and effort in their part.
  
  
• Secondly, pricing the products competitively gets reasonably easy through manual comparison of prices with competitor’s products.
  
  
• Thirdly, some effort is always needed in the direction of optimizing the listing manually. This is mainly because locating the right keywords for titles, improving descriptions and perfecting images require serious skills which cannot be attained in a day. Using keyword research softwares though can ease the matter significantly. 
  
  

More often than not, being a part of Amazon seller central acts like a balm on the inflamed nerves of any newbie who may still be struggling with setup and going live. In the longer run though, as the business grows and expands, even smaller sellers may feel the necessity of using listing tools as well as an array of other assistance softwares like inventory management, order completion, review management and many more. 

These 3 Signs Will Say If Your eBay Inventory Management Is Healthy

Inventory is often considered the heart of your business, whether online or otherwise. The type of inventory you introduce and how you present the same determines how motivated prospective buyers will be to approach your spread. Two primary pillars of any business that is growth and profits are directly dependent on your inventory.

This holds special relevance in case of top performing platforms like eBay where the slightest issues are dealt with maximum consequences that usually does not work in favor of the sellers. As far as high volume sellers and power sellers are concerned, the process of impeccable eBay inventory control is never an option but urgency.

Basically, there are a few signs that can help sellers determine if their inventory management in eBay is healthy or not. Some of them can be mentioned as follows…

• Minimum order cancellations / defect rate – One of the main signs of inventory gone out of hand is order cancellations that are generated in the sellers’ side. This usually happens when sellers remain unaware of their current stock levels along with the movements of the same. Sellers can tell that their eBay inventory control approach is healthy if they face scratch level or no order cancellations generated from their side.
• Optimum warehouse charges – Careless overstocking often caused inflated warehouse bills that do not compliment sale generated through demands created within the month / week in question. If you are paying warehouse bills as per calculated estimations, you can be rest assured that your inventory system is working efficiently. This applies not only in eBay but also when you sell on Sears, Amazon, Rakuten, Jet.com, Walmart.com or any others for that matter.
  
  
• Minimal or no critical stock level alerts – Stock reaching critical levels may be a sign of poor inventory control in eBay. This can also happen when integration and communication with the supply source weakens.

The simplest solution to overcoming all these issues is using proper inventory management softwares especially those that are availed from third party sources and are packed with suitable and often customized features.

4 Steps To Improve eBay Inventory Management Instantly

Whether you are a very large seller in eBay, a midsized venture or an outright small one, you will at all times have to be careful about managing your inventory right. Unless your inventory in eBay is in place, there is not much that will work out in your favor in terms of costs or customer satisfaction. If you have been thinking on improving your eBay inventory management strategies with as little brush with the trial and error process, here are 4 steps that you got to try without delay…

Introduce popular products

It will take you a day or two to locate popular products in your category that fetch the best sales in eBay. Commencing your venture with these options can bring in the attention of maximum number of buyers. These products also need to be within a certain price group that eBay buyers are comfortable with. Say for example, it has been seen that products around the value of 4.99$ gain a flood of visitors. 

Improve value of listing 

Value of listing basically stands for harmonizing price of the products with other advantages like extended return period, quick and free shipping, post purchase assistance with products etc. This works wonders with Cassini and gives you a chance to feature at the top of the search lists. This again contributes to generating more sales and moving your eBay inventory faster. 

Don’t overstock warehouses

Overstocking is never a good idea. This practice costs excessive drainage of funds for demand that is not generated yet. 

Integrate with shopping cart and all other platforms of sale

With some of the best ecommerce solution providers around, establishing proper integration is never a big deal. If there are sellers getting the best Walmart marketplace API integration done with the assistance of these experts, you can approach them for yielding inventory management solutions for eBay as well. To make things better, the solutions are usually very affordable. 

5 Things That Make Google Shopping Easy For Sellers

Befriending Google Shopping may not be very difficult if you learn how to strategize. Strategizing again is not solving e=mc2. The process basically requires a little assistance in the beginning as a little practice and experience which comes with time. Here are a few tips though, for beginners to get a smooth start in this glorious comparison shopping platform…

• Upload optimized listing

Optimizing your listing as per the requirements of Google Shopping is the first thing that is assured to make your presence more compatible with this platform. Manual optimization processes though, can be a bad idea. Using Google Shopping feed optimization tools made available by quality third party ecommerce solution developers who offer quality eBay Amazon selling softwares etc. can be of help.

• Use assistive tools to power your presence

Besides optimization tools, it is also necessary for sellers to use software solutions for critically essential processes like pricing, repricing, tracking product performance, keeping an eye on what competitors’ movements etc.

• Plan your CPC expenses

This may depend upon how long and how high you wish your products to feature in the search ranking of Google Shopping. At this very moment, the cost per click is around a dollar, which can be reasonably high considering the fact that you can expect to get hundreds to thousands of clicks every month. Sellers often find themselves in trouble when their clicks fail to generate sales leaving them with excess expenditure to handle and no profits in return. Planning your CPC beforehand can prevent such damages from happening.

• Follow rules and integrate well

Say for example, if you are a Shopify powered seller, you will have to carry out Shopify Google Shopping integration before you seek to get anywhere in the good books of Google Shopping. it applies to all shopping cart solutions you may be powered with whether Magento, Bigcommerce, 3D Cart, CS Cart, Americommerce or anything else for that matter.

The A – B – C – D Of Amazon Product Listing

Beginners in Amazon who often find themselves lost battling the bare basics in this mammoth marketplace can find their footing easily by following the A – B – C – D of listing. Proper listing in Amazon can be your ultimate tool in gaining satisfactory visibility while convincing buyers to make their purchases as well. So, here is how it goes…

Always use a listing management solution

When in Amazon, it does not matter whether you are a small seller, midsized or large. If you wish to make an impactful listing start, you will have to use well chosen Amazon listing software solution. With these softwares, you will experience the sheer bliss of automation and freedom from errors which is crucial in this platform.

Beware of tricks and hacks

Listing tricks and hacks have been very common in Amazon. These Black hat methods are usually preached to gain instant visibility in the platform without having to undertake organic optimization lessons. However, it does not take Amazon long to understand what is happening. Such acts are soon punished with suspensions.

Call professionals when listing becomes invisible

After your listing goes online, you are expected to gain some traffic and make some sales. If you have not managed to reach the optimum levels of sale that you expected, do not hesitate to call in professional third party e commerce assistance. These professionals can spot what is going wrong and where followed by correcting the needful.

If you are a multichannel seller and have presence in platforms like eBay as well, e commerce professionals can systemize your listing by conducting eBay Amazon integration to perfection.

Don’t worry about costs

As a new seller, you may worry about the costs that come with installing software solution and involving professionals. The truth is, you can locate affordable solution providers that do not charge by the thousands.

Amazon Inventory Management Drama Simplified

Many Amazon sellers are found in tears when it comes to explaining their inventory management horrors. Over selling, under selling, order cancellations, shamefully poor reviews left by unyielding customers who have been wronged, Amazon taking note of it all, Amazon bringing down rating and ranking… the chain of unfortunate circumstances goes on and on and on…On the brighter side, the great Amazon inventory management drama can actually be simplified so that these issues don’t arise behind any seller’s back. Here are some of the easiest and thoroughly tried and tested means that allow Amazon inventory a healthy, smooth and risk free movement…

• Rule 1 – Please keep your inventory short and sweet when you start. It is always easier to control smaller inventory stocked in one or two warehouses at the most. Learn how to predict sale and choose only those products that are market fit. This will streamline your item list and will prevent you from stocking on stuff that eat space and claim warehouse charges.
• Rule 2 – You may lose control on your inventory to a certain extent when you choose Fulfillment by Amazon, it is always a good decision to make. You can be confident that your inventory will be in place if it is under FBA surveillance. However, considering the fact that FBA costs money, you need to plan well before hand and preferably seek guidance from professionals as well. Using FBA fee calculators and Amazon profit calculating tools will also be necessary.
• Rule 3 –  This is perhaps the most important rule that all Amazon sellers must know by heart. There is no better way to improve inventory management in Amazon than using proper inventory management softwares for the purpose. Approaching high quality third party providers can be an instant relief.
• Rule 4 – Integration of shopping cart solutions with Amazon is also an integral requirement. Approaching any third party solution developers that offer integration solution like Bigcommerce Google Shopping, Shopify eBay, Magento Jet.com etc. should be a good idea.