Ups and downs are the normal cycle of every
business. However, if yours’ is going down continuously, you better get serious
and make some immediate changes to your strategy.
Launching an online store isn’t difficult
today. Cutting a decent profit margin amid the high market competition and more
demanding customers is a task that many new online vendors are failing in.
Are
you an eBay seller?
If you’re experiencing a sudden drop in your
eBay selling and the revenue, there
might be plenty of reasons behind that. First, don’t panic! Second, identify the
factor behind the unexpected fall. And third, get to working to solve the
problem.
Here are 7 possible reasons behind the
sudden dip in your eBay sales-
1. You’ve spread out your
attention to different marketplaces
Ebay
selling isn’t easy—not at least for the new vendors.
There’s a lot to think about and a lot to take care of. You need to invest sufficient
amount of your time to do well. If you’ve recently started selling on other marketplaces
and storefronts, chances are your eBay store isn’t getting as much of your time
and attention to maintain a persistent sales rate.
Don’t stop selling on other stores
altogether. Start using multi-channel e-commerce software solution. It helps
you handle all the digital activities of marketplaces, webstores and comparison
search engines under single roof, right from real time inventory management and
order fulfillment to feed optimization and products setup.
2. You’re not marketing
Marketing outside eBay is one of the
biggest secrets of top and successful eBay sellers—something that many new
online vendors fail to understand. Marketing is a key that attract new customers,
address their needs and drive sales. And it’s not a one-time thing. If you’re
not marketing your eBay products on other social media platforms, no wonder you
aren’t making the desired return.
Today, Facebook has emerged to be a perfect
platform for the online vendors. You can easily integrate your eBay store with
your Facebook fan page and not only make more sales but also communicate to the
audience in two-way form to build store loyalty.
3. eBay (or Google) changed its
algorithm
One of most common reasons behind an abrupt
drip in your eBay store sales is that the marketplace has dynamically changed
its algorithm. While eBay continuously updates its metrics, its cascading effect
is bigger if the change ‘behind the curtain’ is big. Same applies if you get
most of your traffic on landing page from search engines. Maybe Google has updated
its algorithm?!
There’s less you can do here. Just follow
the latest developments. Listen to the guidelines of eBay and make changes accordingly.
And most importantly, don’t try to trick the system. Use a good eBay listing software.
4. You haven’t optimized your
eBay store in recent times
You won’t make sale on eBay out of chances
and lucks. You need to make evident efforts to get in front of the shoppers—and
that, you need to do regularly. Optimizing your store is important. If you
haven’t updated the details on your e-shop recently, maybe that’s the reason
why your products’ visibility has decreased and your sales have plunged.
So get to your seller dashboard right away,
update your product descriptions and titles with new (and appropriate) keywords;
make proper use of custom categories and pages; create sensible navigation
system.
5. You’re not analyzing your
sales performance
Knowing why and how your sales were once
high is important to continue with the same strategy. Why do you think experts
always suggest to analyze your sales performance and customer data?! If you can’t
remember the last time you went through a pile of data before making any
important decision for your eBay store, maybe that’s the reason why you’re
experiencing a dip in your revenue.
While eBay offers plenty of data to help
you improve your sales, making their sense could be a tad difficult if you
aren’t known for your analytical prowess. Having a good e-commerce software
solution by your side with their insightful and easy-to-understand calculus
report can be a great idea.
6. You’re over-expecting
A rather simple reason why you aren’t
making a decent amount of sales is because you’re clearly over-expecting. In
fact, this is one of the biggest problems of new online vendors. Wowed by
selective success stories, they enter the scene with unrealistic plans and
dreams—only to face the reality in due course. So if you entered the market
with delusional expectations, chances are your current sales rate is just about
right with eBay standards.
7. You’re trying to do
everything all by yourself
You’re not a pro seller; or maybe you are.
But the fact is, trying to handle everything all by yourself, without any
third-party help, is a recipe for disappointment. At the backend of your eBay
stores and other webstores, there’s a lot to take care of; you might not be proficient
in all of them. Outsourcing or hiring professional help to assist you with multi-channel
inventory management, feed optimization and order fulfillment is more of an
investment than an expense.
So if there’s a drop in your eBay store’s
return, maybe it’s time to stop being a ‘lone wolf’ and have someone much more
proficient by your side.
These are 7 possible reasons why your eBay
store sale is going down. Do a bit of research, identify the right reason,
solve it and get your business back on track.