9 non-regular tips for online sellers to make desired sales

Starting your online store, selling to millions of potential customers and making riches—the idea is as lucrative as it gets that has pulled millions towards it. However, we aren’t living in a lala land and things are easier said (and thought) than done.

Making sales on marketplaces is difficult. You’re no less than a small fish in an ocean. And to come out victorious, with higher traffic and sales, you need to do something different than others; something smart.

So here are 9 not-so-regular ways for online sellers to break away the boundaries of low revenue and stride towards a desired profit-

1.       Don’t sell on every marketplace- Trying to be everywhere is never a good idea. So avoid being on every marketplace. Pick one that suits your products and business needs. However, of course, being on few top ones like Marketplace Walmart, Amazon and eBay is often important.  

2.       Have a focused approach- Regardless what you’re selling, don’t focus on and target everyone. Segregate the consumers into different groups and target the selected ones who are more likely to buy from you at the desired price range.

3.       Be extra careful of the delivery- Shipping is one important factor of customers’ satisfaction. So be careful here. Free delivery always converts well. You can also opt for e-commerce platforms taking care of your shipping; like with Amazon, you can go with its Fulfillment by Amazon (FBA) option.

4.       Engage with target audience on Social media- If you directly communicate with your target audience, you would automatically sell better than the ones who don’t. So use Facebook, Twitter and other social platforms effectively to connect with the potential customers personally.

5.       Take care of SEO- Always have an open eye to Search Engine Optimization when listing your products. Do keywords research and be careful when writing titles and product descriptions. Also have a good content strategy.

6.       Spend on marketing- If you want to do better than your successful competitors, you need to spend on marketing. So reach your target audience via paid adverts. Platforms like Facebook and Twitter has made advertising relatively easier, cheaper and highly converting with micro-targeting approach.  

7.       Bank on this festive season- End and beginning of the year are always a great time for the online sellers. So bank on this festive season. Analyze well the market trend, customers’ needs and most importantly their budget.

8.       Push to get reviews- Getting good reviews has become more important today than ever, with buyers prioritizing others’ experience more. So don’t just sit tight and hope. Push your customers to review your products; reply to their queries and thank them for good words.

9.       Make use of Multi-channel e-commerce software- For online sellers, there’s a lot to take care of and a lot to handle manually. This has made using multi-channel e-commerce software solution very important for them. The software integrates Amazon seller and other marketplaces, webstores and comparing shopping engines together, helping sellers manage all backend tasks on a single platform quickly and conveniently.

These are 9 simple, definite and non-cliché tips to help online sellers give a boost to theirsales for a desired profit.