Why worry about price differences?
Both Amazon and Walmart want sellers to put
the best prices on their platforms for their respective listings. Pricing
products higher in one platform and lower in the other can lead to significant
traffic diversion towards the latter especially when the sellers are vastly present
in top comparison shopping sites. No marketplace whether top performing or
promising or upcoming would want sellers to embrace differential pricing
policies that can weigh down upon their interests. Such acts can be awarded
with penalties especially in marketplaces like Amazon, Walmart, eBay etc, in the form of warnings, loss of raking and
/ or scrapping of the concerned listing altogether. Each of these consequences
is best when avoided.
The other side of the coin involves
marketplaces wanting sellers to price their products lower with better deals
within their platform for obvious reasons. This creates an inherent tussle in
terms of price discrepancies that sellers keeping falling to whether they like
it or not.
The best thing to do…
The best approach to managing and winning
the battle of prices is to seek out available softwares that are designed to
handle price battles perfectly in multichannel ventures involving top
performing platforms. These softwares can either be a part of well designed and
evolved integration services or the feature can be added with the help of tools
and softwares. Approaching ecommerce solution developers can ease the matter
significantly. Like Amazon eBayinventory / order integration etc, these solutions also need to be
integrated perfectly with multichannel listing endeavors to get best benefits.
As of now, this is the best way to overcome
the hassle and staying in the good books of top marketplaces especially Amazon,
Walmart. However, maintaining equal price and value in each marketplace can
also work in favor of the seller to a certain extent. Basically, approach to
Amazon Walmart Price war is a continual trial and error effort. Softwares and
tools can make the process a little more comfortable.
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